How To Attract And Retain Online Casino Customers

How To Attract And Retain Online Casino Customers

To make online casinos generate regular profit, you should properly work with clients: constantly attract players and retain their interest. What modern methods are used for this purpose?

With online gambling rapidly developing, gambling resource owners wonder how to allure visitors and keep them interested. This affects whether online casinos will enter the list of market leaders and what revenues they will bring in.

Customer acquisition and retention are a particular strategy requiring time and investments. Let’s examine the most efficient ways of successful casino marketing aimed at engaging as many as clients as possible and earning more.

Bonus offers

Bonus offers allow to gain new consumers and back up the interest of constant visitors. Appropriate and well-elaborated offers are also able to return players to the website after a long break.

  • Loyalty programs. Joining the loyalty program of online casinos, clients obtain first deposit bonuses, welcome points and automatic multiplying. Regular players can be provided with an additional scoring system, holiday offers, gifts for regular website sessions.

  • Registration and reload bonuses. Customers are offered first deposit bonuses as a motivation for registration. When the welcome bonus expires, you can implement an intriguing reload offer (scores for replenishment, deposit duplication and so on).

  • Free spins. Free spins are incredibly productive to retain online casino clients and enhance their interest in certain slots. It is an economically viable option for resource owners, as spins are inexpensive and perceived beneficially by players.

  • Other bonuses. There are a lot of excellent offers for players, except for welcome bonuses: loyalty scores for inviting new participants, Freeplay games, cashback promotions and an opportunity to become a VIP customer.

Online casino bonus programs should be well balanced because players can waste all scores and shift to another gambling resource. To avoid this situation, you should seamlessly elaborate a bonus strategy to give benefits to both newcomers and steady clients.

Special offers

Special offers

Appealing special offers include one-time and permanent advertising campaigns. For instance, conventional season deals, holiday propositions and bonuses, as well as special gifts (free tickets to events, VIP manager services etc.).

Cross promotion can be applied as well. It means lucrative and attractive sports betting terms. Cross sales are fruitful if a company offers several types of gambling entertainment and needs to increase the total brand loyalty. For example, when an online casino owner also positions itself as a bookmaker.

High-quality and diverse games

The higher range of games is available on the gambling resource, the wider audience it will engage. Besides, a list of slots should contain both popular and highly specialized solutions. The main game requirement is the reliability and perfect quality ensured by well-known manufacturers and suppliers of online casino products.

Before purchasing games, you should obtain detailed information about the product and its functions from the provider. You can start with a small package of offers including the most popular slots. It is important to update a collection depending on customer preferences and new market supplies.

Prior to launching an online casino, take into account the types of games preferred by the target audience. If a website serves players from a certain region, it should provide the most popular games there. For example, Sic-Bo is in-demand in some Asian countries but will be ignored by users from other regions.

Website language adaptation

Website language adaptation

Online casinos designed for several regions and countries should deliver information in a convenient language for clients. Therefore, the website should be translated into different languages so that people can choose a user-friendly interface and receive as much information about special offers, bonuses and promotions as possible.

Besides such practical usefulness as the improvement of communication between casinos and customers, website multilanguage will boost the venue loyalty. Players always like special attention and website desire to satisfy their demands. Shifting to a native language is one of the core advantages.

Casino mobile version

The majority of players appreciate the possibility to enter games of chance on smartphones while the mobile share grows year by year. It is caused by the technological progress, communication quality improvement and availability of powerful gadgets. A casino mobile version allows gamblers to get access to deposits and pass the time without a PC.

Various deposit and withdrawal methods

Various deposit and withdrawal methods

Online casino client loyalty goes due to prompt financial transactions within the system. Funds can be deposited and withdrawn using various payment systems, credit cards and cryptocurrencies. The more ways of payment the better. There are several popular methods applied by online casinos.

Visa and Mastercard. One of the common payment options for online casinos. It is simple, safe and accessible for a broad spectrum of customers.

E-wallets. PayPal-like systems are quite convenient, but some of them are limited in certain countries. A list of available withdrawal methods should contain several options.

Bank remittances. Users can transfer money from their bank account to the online casino account. This approach is a bit inconvenient but most affordable.

Casino promotion on social networks

SMM is aimed at drawing players’ attention on social networks and advance gambling brand awareness. It allows to inform clients of special offers and events taking place on online casino or bookmaker websites.

SMM helps to grab the attention of the target audience, as specialized groups and pages on social networks are extremely popular. It is a cheap way of gambling resource promotion, allowing to interact with the audience in real time.

Online casino SEO promotion

Online casino promotion on social media should be accompanied by complex search engine optimization (SEO). It is used by all reputed casino and bookmaker platforms to increase traffic. SEO implies the gradual growth of positions in search systems. It is considered to be a highly efficient promotion strategy. How to implement it?

Technical optimization. A compulsory condition for a successful online marketing strategy. Gambling resources should be seamless and user-friendly.

Content marketing. Attractive and valuable information allowing to expand a list of key words and engage an additional audience is crucial to brand development.

Link exchange. Placement of online casino links on specialized blogs, websites and social media enhances the number of website clients.

Drawing up this strategy, you should monitor the market atmosphere, assess and analyze the outcome, as well as show the greatest creativity. For example, you can explore online casino promotion on YouTube using uncommon visual techniques.

CRM systems

CRM systems

CRM is multi-level systems allowing to establish close relationships with customers. They classify users in terms of their age, gender, gaming preferences and income level in online casinos. This information is essential to the proper elaboration of advertising campaigns and the successful integration of casino marketing.

CRM systems help to:

  • automate the casino and client communication process;

  • systemize a customer database;

  • immediately fulfill player needs;

  • organize targeted offers and promotions in due time;

  • control venue processes.

A CRM system for controlling consumer relations is intended to analyze the requests of online casino players and improve business operations.


Efficient acquisition and retention of online casino and betting shop customers will allow companies to succeed and gain stable profit. To develop a proper marketing strategy for gambling resources, you should earn specialist support and take into account recent market trends.

You will be able to discover more about gambling business promotion and efficient work with clients at Greece Gambling Conference 2020 on April 29.

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