Playson Representative Christos Zoulianitis Will Talk About the Player Lifetime and Motivational Parameters at Greece Gambling Conference 2022
One of the most important performance indicators for an online casino is player lifetime value (LTV). It allows to calculate the profit received from each client and determine the benefits of a particular marketing campaign.
How to motivate players to make the deposits more often and improve the LTV indicators on the site? Senior Manager for Greece & Balkan Markets at Playson Christos Zoulianitis will talk about this at Greece Gambling Conference 2022.
Christos has been working in the gambling industry for more than 7 years. He has worked with leading casino operators and held the position of Business Development Manager at iGaming software development company ZeusPlay.
The expert also has experience on the retail and lotteries market, where he has been an Operations Officer, Marketing Research and Ad Salesman.
Join Greece Gambling Conference 2022 on March 1 to learn about the peculiarities of casino player retention.