The Best Affiliate Programs for Online Casinos in 2021: Details
Online casinos are becoming more and more popular each year. This influences the competition that is growing among the operators trying to lure customers with various bonuses and promotions. In such environment, affiliate programs become an effective tool for promotion. They help gambling business owners to attract players and increase brand awareness, and partners to receive a stable income.
What are the key peculiarities of affiliate programs and what casino affiliate programs are working on the international market?
Affiliate programs for online casinos: What are they and how to earn on them
The affiliate program involves cooperation between the advertiser (a gambling platform) and affiliates. The nature of such relationships suggests that affiliates promote online casino services among the potential customers, attracting traffic to their website. Most often, casino affiliates have their own audience: website owners, bloggers, arbitrage specialists, public page administrators, active Internet users.
Cooperation with the affiliate program usually takes place in the following way:
- An affiliate registers to the casino affiliate program, selects a suitable offer, places promotional materials and affiliate link on various platforms.
- The user clicks on the link, goes to the casino website and makes a certain action (for example, registers or makes the first deposit);
- The affiliate receives a commission for targeted actions performed by the referred users.
Casino affiliate programs: payment models and commissions
There are different payment models for affiliate programs operating in the gambling niche. The most popular ones are:
- CPA – an abbreviation for Cost Per Action, which means that the advertiser is paying the affiliate a certain amount for a specific action performed by a new user. Most often, this is the first successful deposit.
- CPL – Cost Per Lead. In this case, the advertiser pays for the lead – the collection of contact information, etc. Affiliate programs that provide casino offers for promotion usually pay for new user registering on the website or in the app.
- RevShare – one of the most commonly used payment models by affiliate programs. It intends that the advertiser pays the affiliate a certain percentage of the revenue that the gambling platform received from the attracted client.
The size of the commission that online casinos offer to the affiliates can vary between 25-30% of the bets made by players. But affiliates who generate a large amount of traffic and bring significant income to the advertiser can receive up to 50-60%.
The best affiliate programs for online casinos in 2021
The main guarantee of successful income for an affiliate is a competent approach to choosing an affiliate program and offers. At the beginning of cooperation, it’s necessary to make sure that the chosen affiliate program has legal online casinos that are interesting to players and offer favorable partnership terms. When making a choice, be careful and take into account all crucial information: the rules, payment methods, frequency of payments, available geo, availability of promotional materials, etc.
Top 5 affiliate programs for online casinos
Cafe Casino Affiliate Program
This affiliate program is a direct advertiser of the popular Cafe Casino, where players have aces to slots, blackjack, video poker and so on.
The commission paid by Cafe Casino Affiliate Program ranges from 25% to 45% of net income. It depends on how many new users are attracted by the partner each month.
Ace Revenue offers four casinos for promotion: Royal Ace, Captain Jack, Planet 7 Casino and Silver Oak Casino. When registering at Ace Revenue, affiliates have the opportunity to work with several offers at once.
In this affiliate program, the size of the commission that webmasters receive according to the RevShare model starts from 35% with the prospect of increasing to 45%.
Genesis Affiliates program features gambling brands such as Casino Master, Casino Dome, Genesis Casino Spain, Casino Lab, Fun Bet and others.
For new affiliates, the starting Revenue Share rate is 35%. There is also a possibility to work using the CPA model.
By promoting the offers featured at Genesis Affiliates, partners can earn a lifetime commission.
The affiliate program represents a popular Bet365 brand. A registered user can receive a lifetime commission of 30% of the net income from all referrals.
But there are also some terms. Before receiving the first payments, you need to attract at least five active customers.
The affiliate program by Cloudbet presents offers of online casinos and betting providers that accept bitcoin and other cryptocurrencies for making bets. Payments are available with the RevShare model. The size of the commission is 30%.
Affiliates can withdraw their profits in bitcoins, which makes the affiliate program especially popular.
The iGaming industry is developing rapidly and in the current conditions, it is not difficult to find decent casino affiliate programs. The most important thing is a thorough analysis of the offered conditions.